There is no doubt that Instagram is currently one of the biggest social media platforms in the world. In fact, it is arguably the biggest when it comes to sharing media (especially photos) with the world. With over 1 billion active users worldwide, you cannot go wrong with Instagram, right? Wrong! Especially when you are using it for business purposes. This post talks about how you can properly use Instagram to boost sales in your business.
Of course, business owners want their products out there. They want people to see what they sell and the services that they render. As a business owner, you, most likely, do not intend to keep your products or services to yourself. You want people to see them so that they can patronise you. So, where do you run to when you want to show your products and services to the world? Instagram is definitely a top choice. And truth be told, it is working well for many people. However, the question is, is it working well for you?
Come with us as we take you on a ride on how to leverage the full potential of Instagram to boost sales in your business.
Is it necessary to have an Instagram Page for my business?
First things first. Before talking about tapping into the potential of Instagram to boost sales, there is the question of necessity. You may be asking yourself if it is even necessary for you to have an Instagram page for your business.
The truth is that, in this age, it is important to have a social media presence for your business. Instagram happens to be one of those that work best for many businesses. So, while it is not necessary, it is quite important. If you are really interested in boosting sales, then you should consider having an Instagram page. Just visit instagram.com or download the app from the Google Play Store or the Apple App Store. Set up a Business account and start posting.
How to boost Engagement and Conversion on your Instagram Page
It is not enough to just set up an Instagram page for your business. What is the point of a page that has no engagement and conversions? Engagement simply means users taking actions on your content. These actions include likes, comments, and profile views. Conversion, on the other hand, means turning your followers into customers.
You need active users following your page and engaging with the content. That way, potential customers can easily see your products and services and patronise you. But boosting engagement on Instagram is not easy. Or is it?
You also need users to convert to customers. That is the whole point, isn’t it? Conversion is key when it comes to leveraging the power of Instagram to boost your business. You need to convert your followers to customers; convert the engagement to sales.
There are some tips (hacks, if you will) that ensure that you get engagement and conversion on your Instagram page. Engagements are particularly important for business pages on Instagram. This is because they show that people actually like your products and services and would probably be willing to pay for them. Then comes conversion. If they would be willing to pay, turn them to your customers. So, you need to optimise your Instagram page for engagement and conversion.
Without further ado, here are some ways to boost engagement and conversion on your Instagram page:
5 Ways to boost Engagement and Conversion on your Instagram Page
1. Brand your page properly
As a business owner who wants to leverage the power of Instagram to boost sales, you need to brand your page properly. For one, if you are selling your products as an individual, you should have a profile photo that shows your face. If you are selling as a company or organisation, then you should use the logo of the company or organisation as your profile picture. For this, you should get a properly-designed logo that befits your business. Proper branding helps to build trust in the hearts of your potential customers. With a properly branded profile photo, they know that they are interacting with a proper brand.
2. Post consistently
No one wants to buy from an inactive Instagram page. It’s normal; humans tend to trust active pages more than inactive pages. When you post content consistently, it somehow proves that you can be trusted to an extent. It typically shows that it is indeed an account that you intend to keep for a while. However, you need to be careful not to post too much. Yes, posting too much is a thing too. You need to know where to draw the line so that it will not appear like you are doing it too much.
3. Post useful content
It is not enough to just bombard your Instagram followers with posts. You need to make sure that the posts are useful to them. If you keep posting useless posts, you will likely use some really interested customers. In addition, if you are always only putting up sales posts, some potential customers may unfollow your page. Sometimes, put up posts on how your customers can do some of the basic things that you sell on their own. That way, they will be more interested in your posts and they will be ready to spend that money on your product when you are selling.
4. Use hashtags properly
Instagram is one of the social media platforms where hashtags are most important. Some of your potential customers will never locate your account unless you use hashtags that target them. Regardless of how useful your Instagram content may be, it will not get to everyone. Using hashtags properly is one way to increase your chances of reaching your potential customers. Now, this is not to say that you should use hashtags blindly. You should always use hashtags that relate to your page. Also, for a new business page, you don’t want to focus solely on hashtags that already have a huge number of posts. This is because the competition will be stiffer on such hashtags. You should target smaller hashtags and use them optimally.
5. Always engage your followers
Many people do not realise the power of having followers engage with their Instagram posts. The more your followers engage with your posts, the more Instagram sees your page as an authority page. This will make your posts appear more on the Explore page. That way, you will get more people to see your posts. Engaging your followers is not hard. Simply make sure that you reply as many comments on your posts as possible. Another advantage of this is that it will build the confidence of your customers. They will know that you are a real person and will be more ready to pay for your products.
How to use Instagram to boost Sales in your Business
“So, how do all of these boost sales in my business?”, you may be wondering. Well, it’s not hard. These tips and hacks work for virtually any business whatsoever. All you have to do is tailor your posts towards your business and target it towards your desired customers.
Enough of depending on customers locating your shop in one corner somewhere. With social media, you can now put your virtual shop out there for customers to locate easily. For many businesses business, Instagram is a very important tool for this. Put up useful posts, tips, and hacks for your followers. Then, post some pictures of your products and services for them to buy. This method works if you do it properly. It may take some effort to do it, but it will definitely pay off in the end.
How else do you think one can use Instagram to boost sales in a business? Do share with us in the Comments section below.
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