Many Nigerians today are rushing to start blogging after reading about the successes of certain Nigerian bloggers. You hear that Linda Ikeji makes millions of Naira from her blog per month and jump into blogging too. It’s funny how many new bloggers don’t even know how to monetise a blog. This post outlines 5 practical ways to make money blogging in Nigeria.
Forget the motivational speakers who just give success stories with no practicality. In this post, you will be learning practical ways to actually monetise your blog in Nigeria. You have probably come across posts telling you how to make money from blogging with methods that don’t even apply in Nigeria. This is not one of those posts. You will be learning about monetisation tips that actually work in Nigeria.
Let us start with the basics. You already have a blog, right? If you don’t, you can contact us and we will help you with one. If you already have a blog, does it generate enough traffic? This is where many new bloggers miss it. You cannot just launch a blog today and immediately rush to monetise it. It takes time.
Requirements for making Money from your Blog
Making money from your blog is not automatic after creating the blog. Blogging is not a “Get rich quick” scheme. It may take months or even years before you make any substantial money from your blog. There are some things that need to be in place before you are able to monetise your blog properly. Here is a list of some of those things.
(i) A Profitable Niche
Not every blog niche is very profitable. Your blog niche needs to be valuable if you intend to make any money from it. You need to be sure the niche is profitable if you intend to make good money from your blog.
(ii) Amazing Content
You need to dish out amazing content if you want users to visit your site. There is a popular saying that goes, “Content is King”. If you put up amazing and useful content on your blog, you will get people to stick around. You need to do this if you have plans of monetising your blog.
(iii) A Loyal Community
Your valuable niche and amazing content will not mean anything without a loyal fan base. You also need to have people who follow your blog if you want to make good money from it.
Now that we’ve gotten those out of the way, continue reading to find out practical ways to make money from blogging in Nigeria.
Practical Ways to make Money from Blogging in Nigeria
1. Ad Services like Google AdSense
One of the most popular ways to monetise a blog is through advertisement. There are various ad services that bloggers can choose from. However, Google AdSense is currently the most popular and most widely-used of all. It’s not difficult to see why. Google makes the service easy for publishers to use.
In order to apply for a Google AdSense account, you simply need to visit adsense.google.com and follow the instructions. If you do not already have a Google account, you will have to create one. Once your application is approved, you will get an ad code to paste on your website. You simply have to copy the ad code given to you and paste it on your site accordingly.
After pasting the ad code on your website, you may have to wait a few minutes or hours before the ad starts displaying. There are various positions where you can make ads appear on your site. Some of the most common are header and sidebar ads.
The more people see and click on ads on your website, the more money you make. This is where traffic comes in. If your website gets a lot of high-quality traffic, you will earn high. Little wonder many popular websites use AdSense ads; they already have high traffic. The good part? You can get paid in Nigeria.
Other ad services that you can use on your blog include Taboola, Infolinks, and MGID.
2. Affiliate Marketing
Simply put, affiliate marketing means selling someone else’s products and services and getting commissions. Already, many people do this offline, but the question is “How do you implement it on your blog?”
In order to implement affiliate marketing on your blog, you need to have an interested seller. Depending on your agreement with them, you may just insert links to their products on your blog. If people click through from your blog and make purchases on the seller’s website, you get paid a commission.
One of the most popular online affiliate marketing programmes in Nigeria is Jumia’s. After applying, you get customised links to products on the company’s website. You even get customised banners that you can post on your website. When readers of your blog click on the links or banners and end up buying from Jumia through the link, you get paid.
To apply for Jumia’s affiliate marketing programme, simply sign up at affiliates.jumia.com. You will get instructions on how to proceed.
3. Selling Advertisement Spaces
You do not necessarily need an ad service like AdSense to run advertisements on your blog. You can simply sell ad spaces on the website to interested buyers. This is one of the most lucrative ways to monetise your blog in Nigeria. The good thing about selling your own ad spaces is that you are in charge of your own prices. You determine how much you want to sell the ad spaces and even decide the payment modalities.
To start selling ad spaces on your blog, you may design banners with texts advertising the available ad spaces and posting the banners on your site. When a reader sees these banners, they know that the ad spaces are available. It is advisable to link the banners to a page on your site where interested persons can contact you for business.
4. Sponsored Posts
Putting up sponsored posts is another lucrative way to make money blogging in Nigeria. If your blog already has a large following, people will be willing to pay to have their posts featured on it. This is where sponsored posts come in.
To make money from your blog using sponsored posts, all you have to do is publish other people’s posts on your blog and get paid for it. People will pay to have their posts on your website because it will give them more popularity. The posts may include links to their websites.
It is, however, important to make sure that the post is actually relevant to your blog. For example, if your blog is purely about making money online, you do not want to put up a sponsored post about how to lose weight. As with other methods of monetising your blog, your blog needs to have enough traffic to attract sponsored posts.
5. Selling your Services
If there are services that you render, then your blog is a good place to sell those services. Say, you are a graphic design freelancer. You can create a blog around graphic design, and sell your own services on the blog. If you are a fish farmer, you can build a blog where you talk about fish farming. Right on the blog, you can sell your own fish products and fish farming services.
You can also sell your knowledge on your blog. Imagine someone who knows a lot about digital marketing owning a blog about it. You can create paid courses and sell what you know. This is a very good way to make money from your blog, even in Nigeria.
Owning a blog is quite easy. Running it properly to get it to the level of monetisation is what many people find difficult. This does not have to be the case if you put the proper things in place. Some of these important things are a valuable niche, amazing content, and a loyal community. When these are in place, you are a step closer to monetising your blog.
You can also make millions of Naira from your blog. However, you have to start somewhere. Make your blog valuable enough and people will even look for you to advertise on your blog. What this simply means is that you need to focus on building your blog and fan base. With that set, you can easily make money blogging in Nigeria.
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